Maintaining a steady stream of visitors to your website and having it generate sales is the aim of the game. While it sounds simple enough, there are many moving parts to getting it right. Among the most important is search engine optimization (SEO).
SEO is a marketing strategy that gets your website noticed online and helps you to rank higher in search engine results. Regardless of how fantastic the other aspects of your business are, without an online presence, you are losing out on an entire market of people who could be spending their money with you.
How to use SEO to get to the top of the pile
If you want to place at the top of search engine results pages (SERPs), you need to understand how search engines work. When you know what they’re looking for, it’s easier to get ahead.
Think about how many billions of results a single search generates. If you want yours to feature prominently, you’ll need to know how to utilize SEO to your advantage.
Search engines use complicated algorithms to give the user the information they’ve requested. The algorithm starts by ‘crawling,’ which happens when bots scour the internet to look through the text on sites and categorize them. The knowledge gained during crawling allows the search engine to rank your website when it matches keywords from searches against your content.
Optimizing your content
What you put on your website is an important component of getting it ranked higher than others. The first stop on your SEO journey is finding relevant keywords. According to seoforgrowth.com, specialist agencies can drill down as far as determining roofing SEO keywords for the relevant businesses to use.
Don’t fall into the trap of poor-quality written texts that don’t provide meaningful information around the keywords. And bear in mind that keywords change so you’ll need to adjust or add content to keep up. By delivering meaningful content centered around well-researched and current keywords, companies like rainscaperoofing.com can make sure that when someone looks for a local roofer, their website is sure to pop up.
Learn to link
While content and keywords are critical, they are not the only factors that play into good SEO results. Something else those search engine bots look for while they’re crawling is links. When your content creates links for the reader to visit respected outside sites for additional information, this gives your site veracity.
You also need to make sure you’re making the most of any opportunities to create links that lead to your website. This can be done using social media posts and linking pages of your website to each other. The crawling bots like links because they mean that you are putting your company out there on the internet.
When it comes to your website, you need to keep on top of the vital statistics that indicate what is working and what isn’t. For example, you need to know how long your website is taking to load. Users have a short fuse when it comes to opening pages. If it takes too long, they’ll exit and look elsewhere.
You can make sure that your site is loading quickly enough by making some adjustments, such as compressing image files so that they take less time to open.
Another valuable statistic you need to be aware of is the dwell rate on your website. This is how long people spend on your site. The longer they stay, the better for you. The best way to accomplish this is by engaging the audience with interesting content, both written and visual.