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ESL Skype Update

In a previous post I discussed how I was using Skype to teach people in other countries English as a Second Language. Although I believe I'll create a 501c non-profit to grow this concept, I was curious to see if people would pay for this service. I have a bit of an entrepreneurial streak in me.

I initially set the price at $5.00 for a 30 min. lesson. However, since I'm targeting Central and South America plus the Dominican Republic, I realized that $5 U.S. dollars is a lot of money in these foreign currencies. I lowered the price to $1.00 for a 30 min. lesson. I'll see if this is the "magic number." Maybe it's like iTunes - 99 cents a song and I'll have ESL classes at a $1.00 per lesson.
Comments

Erika Schafer said:

$5 is alot of money in countries other than USA, if u convert that it would probably be something like R40 a lesson. LOL...well I think your price drop was a good idea. Hope it works for you!

:o)

# September 2, 2007 3:22 PM

acohen843 said:

Erika,

Thank you for you advice. In the long run, this project will become a 501c non-profit. It is the only way to grow. However, if I get some dollar donations, it will offset some costs.

I really don't care about the money, its more of a curiosity.

Alan

# September 2, 2007 6:38 PM

Tony Corballis said:

It all depends on your marketing. You should have a sliding scale according to the means of the learner, perhaps? Promote it to corporates in those countries and they'll be able to afford a bit more.

Tony

www.corballis.com

# September 5, 2007 9:31 AM

acohen843 said:

Tony,

Thank you for your advice. Marketing to corporations is certainly an excellent idea.

# September 5, 2007 10:00 AM
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